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In the Trenches with Dr. Emily Splichal: Start-Ups that Disrupt the Norm

There is something about the initial struggle entrepreneurs go through that ultimately shape them and they carry that through the growth of their company.


Today I’m In the Trenches with Dr. Emily Splichal, functional podiatrist and founder of Naboso Technology, an innovative new insole company. On this episode, we talk about creating a new product, the manufacturing process and getting investments.



Three Things We Learned


Expect haters if you’re trying to disrupt the norm. You have to know in your soul and in your bones that what you are doing is correct.


Factor the creation and manufacturing of your products into your timetable. This step can be super slow.


The work will always be there. You are always close to the moment of burnout. You need to learn the importance of time for yourself.



More about Dr. Emily Splichal

As a Podiatrist, Human Movement Specialist and Global Leader in Barefoot Science and Rehabilitation, Dr. Emily Splichal has developed a keen eye for movement dysfunction and neuromuscular control during gait. With the advancement of 3D kinematics and surface EMG, Dr Splichal is able to take her assessment skills to a higher level which allows for more detailed rehabilitation programming.


Originally trained as a surgeon through Beth Israel Medical Center in New York, NY and Mt Vernon Hospital in Mt Vernon, NY Dr Splichal has a deep appreciation for the role of surgical intervention as it relates to orthopedic pathology and offers an un-biased second opinion on the appropriateness of surgical recommendations.


Follow Dr. Emily Splichal: Website | Naboso | Instagram | Facebook


After years of product development, planning, and manufacturing, your company may still need to go through several rounds of investments and stages of growth. When you’re disrupting an industry, you cannot give up.


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